Privacy Policy.
This Privacy Policy describes how FOAMY WHITES ApS ("FOAMY WHITES", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use or make a purchase from foamywhites.com (the "Site"), contact us, subscribe to our newsletter, request a sample or submit a wholesale enquiry, and otherwise communicates with you (collectively, the "Services").
Last updated — 13 July 2026
Personal information we collect
The personal information we collect depends on how you interact with us, the Services you use and the choices you make. We collect the following categories of personal information about you.
Information you provide directly
We collect personal information you submit to us through the Services, including when you contact us, subscribe to our newsletter, request a product sample, submit a wholesale enquiry or place an order. This information may include your name, email address, phone number, shipping and billing address, company or venue name, role, country, VAT number, expected order volumes and any other information you choose to include in your message.
Information collected automatically
When you visit the Services, we automatically collect certain information about your device and interaction with the Site, including device identifiers, browser type, IP address, referring pages, pages viewed and information about how you use the Site. We collect this information using cookies and similar technologies (see "Cookies" below).
Information from third parties
We receive personal information about you from third parties that help us operate the Services, including our e-commerce platform (Shopify), payment processors that handle checkout on our behalf, shipping carriers that deliver your orders and email delivery providers that send our transactional emails and newsletter. Any information we receive from third parties is handled in accordance with this Privacy Policy.
How we use your personal information
We use your personal information to provide, improve and administer the Services, including to:
Provide the Site and our shop
Operate, maintain and secure the Site and the underlying cart and checkout functionality provided through Shopify.
Process orders and payments
Fulfil orders you place through Shopify checkout, including processing payments, arranging shipping, sending order confirmations and other transactional communications, and handling returns, refunds and customer service enquiries relating to your order.
Respond to enquiries
Respond to contact enquiries, fulfil trade sample requests and evaluate and respond to wholesale enquiries, including preparing quotes and, where appropriate, opening a trade account.
Newsletter and marketing
Send our newsletter and other editorial and product updates to subscribers, in each case based on your consent, which you can withdraw at any time by using the unsubscribe link in any newsletter email.
Security, fraud prevention and legal compliance
Detect, investigate and prevent fraudulent, unauthorised or illegal activity, protect the rights, property and safety of FOAMY WHITES, our customers and third parties, and comply with our legal, tax, accounting and regulatory obligations.
Cookies
Our Site and shop rely on a small number of strictly necessary cookies set by Shopify to operate the cart, checkout and session. We may also use privacy-friendly analytics cookies to understand aggregate use of the Site and improve our Services. We do not use advertising cookies, cross-site tracking or third-party marketing pixels. Most browsers allow you to control cookies through their settings; blocking strictly necessary cookies may prevent parts of the Site, including checkout, from functioning correctly.
How we disclose personal information
We disclose personal information to service providers and other third parties in the following circumstances:
Service providers and processors
We share personal information with vendors that perform services on our behalf, including our e-commerce and checkout provider (Shopify), payment processors used at checkout, shipping carriers, email delivery and hosting providers. Each acts as a processor under an appropriate data processing agreement and processes personal information only on our instructions.
Legal and compliance
We may disclose personal information to comply with applicable law, lawful requests from public authorities, or to protect our rights, property or safety, or those of our customers or third parties.
Business transfers
In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business, personal information may be transferred as part of that transaction.
Third-party websites and links
The Site may contain links to websites operated by third parties that we do not own or control. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing them with any personal information.
Children's data
The Services are not directed to children, and we do not knowingly collect personal information from children under the age of 16. If you believe that a child has provided us with personal information, please contact us and we will take steps to delete such information.
Security and retention
We use reasonable technical and organisational measures to protect personal information against loss, misuse and unauthorised access, disclosure, alteration and destruction. No method of transmission over the Internet or electronic storage is fully secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary for the purposes set out in this Privacy Policy. Newsletter data is retained until you unsubscribe; contact, sample and wholesale enquiry records are retained for up to 24 months of correspondence; and order and invoice records are retained for the period required by Danish accounting and tax law (currently five years).
International data transfers
Personal information we collect may be transferred to, stored and processed in countries outside the European Economic Area, including by our service providers such as Shopify. Where such transfers take place, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses, to protect your personal information.
Your rights
Depending on where you live, you may have the right to access, correct, update or request deletion of your personal information, to restrict or object to our processing, to request portability of your personal information and to withdraw any consent you have provided at any time. To exercise any of these rights, contact us at sales@foamywhites.com. You also have the right to lodge a complaint with your local data protection supervisory authority — in Denmark, Datatilsynet (datatilsynet.dk).
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. When we do, we will update the "Last updated" date at the top of this page.
Contact
For questions about this Privacy Policy, our privacy practices, or to exercise your rights, contact the data controller:
Data controller
FOAMY WHITES ApS
Danmarksgade 27C, 2. mf
DK-9000 Aalborg, Denmark
CVR / VAT: DK42905720
Contact details
Email: sales@foamywhites.com
Phone: +45 41 66 45 64